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It could be direct competitors, similar apps, or even adjacent ones A new analysis by app intelligence provider appfigures, for example, suggests metadata extracted from an app’s screenshots is influencing its ranking Head into keyword inspector and search for a relevant keyword.
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Image credits:app store screenshot (developer beta 1, ios 26) of course, with any upcoming app store update, there’s speculation about how changes will impact an app’s. The app store’s ranking algorithm remains one of mobile’s most closely guarded secrets, yet recent policy shifts and feature updates provide a clearer window into apple’s. Amid these ranking drops, an interesting analysis emerged from ariel michaeli, ceo of the app store optimization tool appfigures
According to him, apple may have.
Previously, only the app’s name, keyword list, and subtitle would count towards its search ranking While appfigures thought apple was using ocr (optical character recognition). Recently, appfigures, an app data firm, shared an interesting analysis.they suggested that apple could be using text from app. A recent analysis by app intelligence firm appfigures has indicated that metadata from an app's screenshots may be affecting its ranking.
The company speculated that apple. A recent analy s is by app intelligence firm appfigures suggests that metadata from app screenshots may now play a role in rankings The company theorized that apple was pulling. Screenshot text can now impact app rank

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Recently, appfigures was looking into how text from screenshots of apps could influence their discoverability within the app store.
Aso, akin to seo for websites, involves optimizing mobile app listings to rank higher in search results and thus, improve visibility among potential users

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